Resource

Design Fiction Cards

Examples of future products and services to help you imagine and create what’s next.
Download for free

The future in your hands

Sometimes, to really understand alternative futures, you need to see them in action. Design Fiction is an approach that imagines speculative products and services to bring "what-if" questions to life, making the future feel real today. 

The goal is to challenge how the future might unfold, spark debate, and inspire action toward the futures we want, and avoid the ones we don’t, whether in the near future or across the distant horizons ahead.

This collection shares inspiring examples from around the world to help you grasp what the future might actually be like and feel like, and inspire you to create your own.

What’s inside:

  • Objects that explore a new harmony between humans, nature, and AI.
  • Technology designed to unlock new ways of seeing, feeling, and expressing.
  • New ways of governance, housing, and how we live together.
  • Projects that combine ancient wisdom with future innovation.
  • A look at how everyday things like breakfast or a walk in the park might be different in the future.
  • And much more.

Make Better
Join the movement

Start your journey