Spotting Signals

See what others miss

Weak signals are the early signs of the future that exist in the present. They are the unusual behaviors, fringe technologies, and cultural shifts that haven't hit the mainstream yet.

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These method cards equip you with hyper-noticing techniques to cultivate your ability to detect change in your daily environment. Whether you are hitting the streets or deep-diving into the media, these techniques will connect you to a constant influx of insights into where the future might go next.

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Get these cards to:

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• See the world with fresh eyes by treating your daily environment as if you were visiting a foreign country.
• Spot trends before they go mainstream by observing "extreme users" at the edges of current behaviors and needs.
• Seek perspectives outside your comfort zone to actively pop your bubble and engage with unfamiliar communities.
• Discuss surprising signals with your collaborators to identify hidden transformation patterns and world-changing possibilities.
• Explore what emerging futures mean for your mission.